Media interviews are a great tool to position your business, products, and expertise for fantastic results. Before you capitalize on publicity opportunities, make sure you know what to do to prepare for interviews.
- Know the objective. There is no need – and no real bottom-line result – in being interviewed for an interview’s sake. You should decide in advance what you want to accomplish and plan accordingly.
- Know your key messages. Plan your talking points and key messages prior to the interview and work them into the interview.
- Know your audience. Determine which audience will read, view or hear your interview and tailor your messages accordingly. Relate your information to the appropriate audience.
- Know your medium. There is a big difference between national, local and industry news outlets. Make sure your messages have either an angle that will resonate in your local community, appeal to a broader audience nationally, or are targeted to a specific industry.
- Know the context of the interview. Is the interview live or taped? Who else is being interviewed? What is the article about?
- Know your interviewer. Understanding how a reporter has covered your industry will help guide your interview. Take a look online at what the reporter has covered and who has been interviewed.
Need help preparing for media interviews? Let’s talk.
(Image: Rawpixel on Pixabay)