Audits: How Effective are Your Communications?

How clear is your brand identity? Are you delivering consistent messaging? Are your marketing dollars being spent effectively? While marketing and communications pros monitor and measure their efforts on a regular basis they should also conduct annual and thorough communications audits. Why? A comprehensive communications audit will identify your organization’s strengths, pinpoint holes in your current strategy, and chart a course for brand enhancement and business growth.

To begin:

  • Analyze all communications tools that support your brand. Press releases, websites, blogs, social media, ads, marketing collateral and publications should be reviewed and analyzed to gauge effectiveness, timing and audience impact.
  • Get feedback from your internal and external audiences. By interviewing your internal and external audiences, you’ll understand how your brand is perceived and how it compares to your competitors.
  • Conduct a SWOT analysis. Conducting a SWOT (strengths, weaknesses, opportunities and threats) analysis will identify which tools work or don’t work well for your business, opportunities that are missing or that can be leveraged and challenges that threaten the effectiveness of your communications.
  • Develop a new plan. Once you organize and interpret your findings, you’ll be able to create a comprehensive and measurable communications strategy that refines and targets your messages, improves the focus of your efforts and maximizes your budget.

A thoughtful and informed approach to your communications will position your business for greater success.

So, is it time to audit your communications? If so, I’d love to help.


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