Law firm PR pros are responsible for managing their firms’ news as well as brand – and more recently, the firm’s online reputation. PR professionals in law firms have the greatest opportunity to be their firm’s social media ambassadors.
Social media has changed the speed of news – how it is delivered and received – and can have the greatest ability to affect the reputation of a law firm and its attorneys. If you’re not including social media in your law firm’s PR strategy, you’re missing out.
Are you writing press releases that don’t generate media interest? Chances are it’s not necessarily about what you’re writing, it’s how the press release is written. The story you’re trying to tell should include the Who, What, When and Where, but the most important “W” in a press release is the Why.
Sabrina McGowan, owner of SQM Communications, will present “PR Solutions for Your Small Business” at the Maryland Women’s Business Center on March 28 in Rockville. Entrepreneurs will learn how to develop and manage their brand through strategic PR tools including social media.
Business name? Check. Website? Check. LLC set up? Trademark? Hmmm. Understanding the legal responsibilities and ramifications of having your own PR business should be a priority for every independent PR professional. Making the move from working in an office to being your own boss can be an exciting and overwhelming time.
It’s easy to use the skills and experience you learned in-house to create a business plan and market yourself. However, learning about LLCs, S-Corps, trademarks, and business insurance – well, that can be unchartered territory for a lot of us “indies.” It’s great to have someone like Rebecca Geller of The Geller Law Group as a navigator. Continue reading
Eberle Design Inc., a leader in vehicle detection, intersection safety monitoring, parking and access control, and fire/EMS/emergency response products retained SQM Communications LLC to provide strategic marketing and communications support, conference and trade show exhibitions, social media strategy and content, advertising copywriting services, and newsletter production. Continue reading
We’ve all seen businesses – large and small – get into trouble on social media because they either didn’t have a plan or they didn’t follow it. Social media is a great tool to connect with your target audience, but without a plan, it will lead to disaster. So, let’s dispel a myth – “My business isn’t on social media, so I don’t need a plan.” Well, social media is a two-way conversation. You might not be talking about your brand on social media, but it will be talked about by your customers – and that will be seen by your potential customers, media, partners, investors, and competitors.
Wikipedia is one of the most popular websites in the world. This collaborative online encyclopedia can enhance your company’s brand and online presence, but it’s not about advertising or self-promotion. Much of Wikipedia’s value is that it is perceived to be impartial and accurate, both by readers and by Google. However, a study published in the Public Relations Society of America’s (PRSA) scholarly publication, Public Relations Journal, shows that 60 percent of Wikipedia articles about companies contain factual errors. If you’re thinking of creating a Wikipedia article for your business, keep these three tips in mind. Continue reading
We are thrilled to partner again with Eberle Design Inc. as its agency of record for marketing and communications support in 2018. SQM Communications will leverage its transportation industry knowledge and communications expertise to support EDI’s conference and trade show exhibitions, social media strategy and content, advertisements, newsletters and webinars.
Sabrina McGowan, strategic communications consultant and owner of SQM Communications, was re-elected to the board of directors of the Independent Public Relations Alliance (IPRA). IPRA represents independent practitioners in public relations, communications and marketing in the Washington, DC area. Sabrina will co-chair the board’s marketing committee with responsibilities for IPRA’s website, monthly program marketing, social media and member posts on the PRSA National Capital Chapter blog.
SQM Communications is excited to continue its partnership in 2016 with Eberle Design Inc., a leader in vehicle detection, intersection safety monitoring, parking and access control, and fire/EMS/emergency response products.