I began SQM Communications after spending 20+ years working for some of the top businesses among nonprofits, law firms, and healthcare systems. I was excited to become my own boss and the kind of consultant I’d always loved working with – someone who becomes an invested partner and a colleague. The process can be tricky, so here are a few tips to consider before you make the big leap from in-house PR pro to consultant.
Business name? Check. Website? Check. LLC set up? Trademark? Hmmm. Understanding the legal responsibilities and ramifications of having your own PR business should be a priority for every independent PR professional. Making the move from working in an office to being your own boss can be an exciting and overwhelming time.
It’s easy to use the skills and experience you learned in-house to create a business plan and market yourself. However, learning about LLCs, S-Corps, trademarks, and business insurance – well, that can be unchartered territory for a lot of us “indies.” It’s great to have someone like Rebecca Geller of The Geller Law Group as a navigator. Continue reading
Sabrina McGowan, strategic communications consultant and owner of SQM Communications, was elected to the board of directors of the Independent Public Relations Alliance (IPRA). IPRA represents independent practitioners in public relations, communications and marketing in the Washington, DC area. Sabrina will chair the board’s marketing committee with responsibilities for IPRA’s website, monthly program marketing, social media and posts on the PRSA National Capital Chapter blog.