Category Archives: Marketing Communications

SQM Communications Announces MBE/DBE/SBE Certifications

SQM Communications is excited to announce it has been awarded a Maryland Department of Transportation Minority Business Enterprise (MBE) certification, a U.S. Department of Transportation Disadvantaged Business Enterprise (DBE) certification, and a Small Business Enterprise (SBE) certification.

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Audits: How Effective are Your Communications?

How clear is your brand identity? Are you delivering consistent messaging? Are your marketing dollars being spent effectively? While marketing and communications pros monitor and measure their efforts on a regular basis they should also conduct annual and thorough communications audits. Why? A comprehensive communications audit will identify your organization’s strengths, pinpoint holes in your current strategy, and chart a course for brand enhancement and business growth.

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What to Know Before You Go Solo

I began SQM Communications after spending 20+ years working for some of the top businesses among nonprofits, law firms, and healthcare systems. I was excited to become my own boss and the kind of consultant I’d always loved working with – someone who becomes an invested partner and a colleague. The process can be tricky, so here are a few tips to consider before you make the big leap from in-house PR pro to consultant.

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Eberle Design Inc. Retains SQM Communications

Eberle Design Inc., a leader in vehicle detection, intersection safety monitoring, parking and access control, and fire/EMS/emergency response products retained SQM Communications LLC to provide strategic marketing and communications support, conference and trade show exhibitions, social media strategy and content, advertising copywriting services, and newsletter production. Continue reading

Negative Online Reviews – Opportunities or Disasters?

We’ve all seen businesses – large and small – get into trouble on social media because they either didn’t have a plan or they didn’t follow it. Social media is a great tool to connect with your target audience, but without a plan, it will lead to disaster. So, let’s dispel a myth – “My business isn’t on social media, so I don’t need a plan.” Well, social media is a two-way conversation. You might not be talking about your brand on social media, but it will be talked about by your customers – and that will be seen by your potential customers, media, partners, investors, and competitors.

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3 Keys to Crafting Your Company’s Wikipedia Article

Wikipedia is one of the most popular websites in the world. This collaborative online encyclopedia can enhance your company’s brand and online presence, but it’s not about advertising or self-promotion. Much of Wikipedia’s value is that it is perceived to be impartial and accurate, both by readers and by Google. However, a study published in the Public Relations Society of America’s (PRSA) scholarly publication, Public Relations Journal, shows that 60 percent of Wikipedia articles about companies contain factual errors. If you’re thinking of creating a Wikipedia article for your business, keep these three tips in mind. Continue reading

Eberle Design Inc. Renews Retainer Agreement with SQM Communications

We are thrilled to partner again with Eberle Design Inc. as its agency of record for marketing and communications support in 2018. SQM Communications will leverage its transportation industry knowledge and communications expertise to support EDI’s conference and trade show exhibitions, social media strategy and content, advertisements, newsletters and webinars.

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Sabrina McGowan Elected to Independent Public Relations Alliance Leadership

Sabrina McGowan, strategic communications consultant and owner of SQM Communications, was re-elected to the board of directors of the Independent Public Relations Alliance (IPRA). IPRA represents independent practitioners in public relations, communications and marketing in the Washington, DC area. Sabrina will co-chair the board’s marketing committee with responsibilities for IPRA’s website, monthly program marketing, social media and member posts on the PRSA National Capital Chapter blog.

 

SQM Communications Continues Partnership with Eberle Design Inc.

SQM Communications is excited to continue its partnership in 2016 with Eberle Design Inc., a leader in vehicle detection, intersection safety monitoring, parking and access control, and fire/EMS/emergency response products.

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Eberle Design Inc. Partners with SQM Communications

Eberle Design Inc., a leader in vehicle detection, intersection safety monitoring, parking and access control, and fire/EMS/emergency response products renewed its annual retainer agreement with SQM Communications. We are excited to work with EDI and provide our communications expertise and transportation industry experience to support the company’s conference and trade show exhibitions, social media strategy and content, advertisements, webinars and newsletters.