SQM Communications is excited to announce it has been awarded a Maryland Department of Transportation Minority Business Enterprise (MBE) certification, a U.S. Department of Transportation Disadvantaged Business Enterprise (DBE) certification, and a Small Business Enterprise (SBE) certification.
I began SQM Communications after spending 20+ years working for some of the top businesses among nonprofits, law firms, and healthcare systems. I was excited to become my own boss and the kind of consultant I’d always loved working with – someone who becomes an invested partner and a colleague. The process can be tricky, so here are a few tips to consider before you make the big leap from in-house PR pro to consultant.
Law firm PR pros are responsible for managing their firms’ news as well as brand – and more recently, the firm’s online reputation. PR professionals in law firms have the greatest opportunity to be their firm’s social media ambassadors.
Social media has changed the speed of news – how it is delivered and received – and can have the greatest ability to affect the reputation of a law firm and its attorneys. If you’re not including social media in your law firm’s PR strategy, you’re missing out.
Are you writing press releases that don’t generate media interest? Chances are it’s not necessarily about what you’re writing, it’s how the press release is written. The story you’re trying to tell should include the Who, What, When and Where, but the most important “W” in a press release is the Why.
Sabrina McGowan, owner of SQM Communications, will present “PR Solutions for Your Small Business” at the Maryland Women’s Business Center on March 28 in Rockville. Entrepreneurs will learn how to develop and manage their brand through strategic PR tools including social media.
Eberle Design Inc., a leader in vehicle detection, intersection safety monitoring, parking and access control, and fire/EMS/emergency response products retained SQM Communications LLC to provide strategic marketing and communications support, conference and trade show exhibitions, social media strategy and content, advertising copywriting services, and newsletter production. Continue reading
We are thrilled to partner again with Eberle Design Inc. as its agency of record for marketing and communications support in 2018. SQM Communications will leverage its transportation industry knowledge and communications expertise to support EDI’s conference and trade show exhibitions, social media strategy and content, advertisements, newsletters and webinars.