Blogging is a great way to connect and engage your target audiences. Consumers and clients are looking for experts – people who can concisely and effectively explain a topic, trend or news. Incorporating a blog into your marketing strategy can positively impact your business development efforts and position you an expert source for media and other influencers.
Law firm PR pros are responsible for managing their firms’ news as well as brand – and more recently, the firm’s online reputation. PR professionals in law firms have the greatest opportunity to be their firm’s social media ambassadors.
Social media has changed the speed of news – how it is delivered and received – and can have the greatest ability to affect the reputation of a law firm and its attorneys. If you’re not including social media in your law firm’s PR strategy, you’re missing out.
Eberle Design Inc., a leader in vehicle detection, intersection safety monitoring, parking and access control, and fire/EMS/emergency response products retained SQM Communications LLC to provide strategic marketing and communications support, conference and trade show exhibitions, social media strategy and content, advertising copywriting services, and newsletter production. Continue reading
We’ve all seen businesses – large and small – get into trouble on social media because they either didn’t have a plan or they didn’t follow it. Social media is a great tool to connect with your target audience, but without a plan, it will lead to disaster. So, let’s dispel a myth – “My business isn’t on social media, so I don’t need a plan.” Well, social media is a two-way conversation. You might not be talking about your brand on social media, but it will be talked about by your customers – and that will be seen by your potential customers, media, partners, investors, and competitors.
We are thrilled to partner again with Eberle Design Inc. as its agency of record for marketing and communications support in 2018. SQM Communications will leverage its transportation industry knowledge and communications expertise to support EDI’s conference and trade show exhibitions, social media strategy and content, advertisements, newsletters and webinars.
Eberle Design Inc., a leader in vehicle detection, intersection safety monitoring, parking and access control, and fire/EMS/emergency response products renewed its annual retainer agreement with SQM Communications. We are excited to work with EDI and provide our communications expertise and transportation industry experience to support the company’s conference and trade show exhibitions, social media strategy and content, advertisements, webinars and newsletters.
Shulman Rogers, one of the largest law firms in the Washington, DC metropolitan area, engaged SQM Communications owner Sabrina McGowan for a partner and associate workshop focused on business development and online reputation management using social media.
Eberle Design Inc. selected SQM Communications to conduct a comprehensive audit of the company’s marketing, communications, advertising and social media efforts. The audit includes interviews with EDI’s senior leadership and select staff, customer CEOs and CMOs; reviews of the company’s strategic and marketing plans, budgets and materials; social media, and competitive analysis. SQM Communications will provide a final report along with recommendations that can be integrated into EDI’s future marketing, PR and social media efforts.
Healthcue is a health care consulting firm that provides its clients with leadership, advice and assistance on technological, legal and practice management matters. The company develops tools that promote open communication between health care providers and their patients utilizing emerging technologies, specifically mobile apps. Healthcue CEO Traci Richards has engaged SQM Communications for its expertise in social media and branding to develop a comprehensive social media strategy focused on LinkedIn, Twitter, Pinterest and Facebook for HealthCue and its subsidiary, iCanFind.