How clear is your brand identity? Are you delivering consistent messaging? Are your marketing dollars being spent effectively? While marketing and communications pros monitor and measure their efforts on a regular basis they should also conduct annual and thorough communications audits. Why? A comprehensive communications audit will identify your organization’s strengths, pinpoint holes in your current strategy, and chart a course for brand enhancement and business growth.
Eberle Design Inc. selected SQM Communications to conduct a comprehensive audit of the company’s marketing, communications, advertising and social media efforts. The audit includes interviews with EDI’s senior leadership and select staff, customer CEOs and CMOs; reviews of the company’s strategic and marketing plans, budgets and materials; social media, and competitive analysis. SQM Communications will provide a final report along with recommendations that can be integrated into EDI’s future marketing, PR and social media efforts.