Blogging is a great way to connect and engage your target audiences. Consumers and clients are looking for experts – people who can concisely and effectively explain a topic, trend or news. Incorporating a blog into your marketing strategy can positively impact your business development efforts and position you an expert source for media and other influencers.
Law firm PR pros are responsible for managing their firms’ news as well as brand – and more recently, the firm’s online reputation. PR professionals in law firms have the greatest opportunity to be their firm’s social media ambassadors.
Social media has changed the speed of news – how it is delivered and received – and can have the greatest ability to affect the reputation of a law firm and its attorneys. If you’re not including social media in your law firm’s PR strategy, you’re missing out.