I began SQM Communications after spending 20+ years working for some of the top businesses among nonprofits, law firms, and healthcare systems. I was excited to become my own boss and the kind of consultant I’d always loved working with – someone who becomes an invested partner and a colleague. The process can be tricky, so here are a few tips to consider before you make the big leap from in-house PR pro to consultant.
We’ve all seen businesses – large and small – get into trouble on social media because they either didn’t have a plan or they didn’t follow it. Social media is a great tool to connect with your target audience, but without a plan, it will lead to disaster. So, let’s dispel a myth – “My business isn’t on social media, so I don’t need a plan.” Well, social media is a two-way conversation. You might not be talking about your brand on social media, but it will be talked about by your customers – and that will be seen by your potential customers, media, partners, investors, and competitors.