Tag Archives: Collateral

Audits: How Effective are Your Communications?

How clear is your brand identity? Are you delivering consistent messaging? Are your marketing dollars being spent effectively? While marketing and communications pros monitor and measure their efforts on a regular basis they should also conduct annual and thorough communications audits. Why? A comprehensive communications audit will identify your organization’s strengths, pinpoint holes in your current strategy, and chart a course for brand enhancement and business growth.

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