Good PR is about relationships. If you’re a PR pro who takes the time to build strong media relationships, you can become the “go to” person for reporters covering your industry. Start by keeping these six tips in mind when you reach out to reporters.
Who better to tell your story than you? It’s imperative that you provide reporters with positive, appealing words, images and meanings that will make them want to quote you. “Sound bites” might seem like a cliché, but they are the punctuation points in every good news or feature story. Here are a few tips to keep in mind.
Media interviews are a great tool to position your business, products, and expertise for fantastic results. Before you capitalize on publicity opportunities, make sure you know what to do to prepare for interviews.