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5 Steps to Developing Memorable Mission and Vision Statements

Mission and vision statements are essential elements of a strategic planning process. If your mission and vision are not concise or clear, then it’s probably time to embrace the idea of revisiting these statements. When the Interfaith Works Board of Directors, of which I’m a member, identified a need to develop an inspirational and memorable vision statement, it became an opportunity to improve how the current mission was stated. I led this process by developing a strategy that engaged cross-functional staff and other board members, as well as facilitating an interactive workshop. If it’s time to revisit your mission and vision, start by having a clear understanding of the differences between these statements and follow these five steps.

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