Mission and vision statements are essential elements of a strategic planning process. If your mission and vision are not concise or clear, then it’s probably time to embrace the idea of revisiting these statements. When the Interfaith Works Board of Directors, of which I’m a member, identified a need to develop an inspirational and memorable vision statement, it became an opportunity to improve how the current mission was stated. I led this process by developing a strategy that engaged cross-functional staff and other board members, as well as facilitating an interactive workshop. If it’s time to revisit your mission and vision, start by having a clear understanding of the differences between these statements and follow these five steps.
SQM Communications is excited to announce it has been awarded a Maryland Department of Transportation Minority Business Enterprise (MBE) certification, a U.S. Department of Transportation Disadvantaged Business Enterprise (DBE) certification, and a Small Business Enterprise (SBE) certification.
We’re excited to sponsor and attend the Interfaith Works 22ndAnnual Caring Breakfast on April 29 at the Bethesda North Marriott Hotel and Conference Center.
How clear is your brand identity? Are you delivering consistent messaging? Are your marketing dollars being spent effectively? While marketing and communications pros monitor and measure their efforts on a regular basis they should also conduct annual and thorough communications audits. Why? A comprehensive communications audit will identify your organization’s strengths, pinpoint holes in your current strategy, and chart a course for brand enhancement and business growth.
Sabrina McGowan, strategic communications consultant and owner of SQM Communications, was elected to the board of directors of Interfaith Works, a nonprofit agency dedicated to ending poverty and homelessness in Montgomery County. Sabrina has been involved with Interfaith Works since 2014 as a member of the board’s advocacy committee. “I care about the people in my community who are struggling. I’m honored to be a part of an organization that is helping more than 16,000 people each year lift themselves out of poverty and homelessness,” said Sabrina.
I began SQM Communications after spending 20+ years working for some of the top businesses among nonprofits, law firms, and healthcare systems. I was excited to become my own boss and the kind of consultant I’d always loved working with – someone who becomes an invested partner and a colleague. The process can be tricky, so here are a few tips to consider before you make the big leap from in-house PR pro to consultant.
Blogging is a great way to connect and engage your target audiences. Consumers and clients are looking for experts – people who can concisely and effectively explain a topic, trend or news. Incorporating a blog into your marketing strategy can positively impact your business development efforts and position you an expert source for media and other influencers.